Lead the Art Team across the full development lifecycle of sweepstakes and iGaming-style games.
Direct creative strategy, concepts, visual production, audio direction, UI/UX support, promotional design, and final quality control.
Serve as main designer for an internal AI-powered production and automated game-creation platform.
Use generative AI, prompt engineering, and workflow automation to improve speed, consistency, and creative output.
Marketing Production Team Lead
Molson Coors GBS | Jan 2024 to Aug 2025
Led and mentored 8 designers, from junior to senior, delivering digital, print, and real-world marketing assets.
Coordinated production across North America, Canada, and Romania while maintaining brand quality and efficient workflows.
Helped plan and launch Pixel Craft Lab, an internal academy supporting design training, upskilling, and career mobility.
Creative Team Lead
Playtika | Oct 2019 to Jun 2023
Built a Marketing & Monetization Creative team in Romania from scratch as a remote-work proof of concept.
Recruited and onboarded designers and copywriters through external and internal-mobility channels.
Led a cross-functional team across Romania and Israel.
Contributed to product features, UI/UX, and game-experience improvements for Slotomania and Caesars Slots.
Art Director
Nutaku | Nov 2017 to Sep 2019
Led an Art department of 9 across Graphic Design and Art teams.
Directed marketing and monetization design plus 2D art, UI/UX, character, environment, and interface work for the publisher's IP portfolio.
Lead Graphic Designer
BitterStrawberry | Feb 2016 to Nov 2017
Created brand identities, logos, and landing pages.
Produced photo editing, skin retouching, and cover design for web and print.
Helped hire and train a junior designer.
2D Artist & UI Designer
T-Me Studios | Jan 2015 to Dec 2015
Contributed to an exceptional team specializing in Android mobile interface design, specifically in input methods like keyboards, SMS themes, and launchers.
Involved in content creation for the redraw.io platform and the American Keyboard app, including the development of the app's initial visual identity.
Played a role in organizing the HackaTMe Hackathon, aiming for it to be an ongoing annual event.
Production Designer
Electronic Arts | 2011 to 2014
Collaborated closely with Creative Services' Sr. Designers and Content Producers to grasp design concepts, constraints, and requirements for titles like Fifa, Madden NFL, Battlefield, Simpsons Tapped Out, Plants vs Zombies, Dungeon Keeper, and more.
Captured in-game footage from diverse platforms.
Produced marketing assets for sales campaigns, promotions, submissions, and online materials.
Contributed to the evolution of EA Social Mobile Publishing's brand.
Education
Spiru Haret University
Journalism | 2009 - 2012
Graphic Design Graduate
Skill Training, Diploma Issued by RO Ministry of Labor | 2008
Polytechnic University of Bucharest
Aerospatial Engineering | 2005 - 2008, discontinued after 3rd year
Skills
Ps
adobe photoshop
Ai
adobe illustrator
AD
art direction
Fg
figma / UI-UX
cross functional team leadership
AI
generative AI
>_
prompt engineering
Selected work · 2011 – 2026
Portfolio
Game art, live-ops and monetization campaigns, brand identities and illustration, from Electronic Arts to ZOOT. Tap any piece to see it large.
ZOOT Originals
Iron Sheep TECH · Art Team Lead · 2025 – now
Games designed, art-directed and shipped on getzoot.us for ZOOT's own players: seasonal and sports moments, pop-culture riffs and arcade titles across Mines, Plinko, Tower, Pong, Dice and bespoke formats. Each live screen is shown with the game's catalogue tile.
Built live with players
ZOOT · made on stream
Two games that started as player ideas and shipped the same day.
Client game skins
ZOOT · 12 brands
Skins built to each client's own identity: their marks, palettes and mascots carried through proven game formats, so every game reads as theirs.
Golden Hearts
A family of games dressed in Golden Hearts' identity, from gold-and-ruby Plinko to a fruit-stand tower, so every game reads as theirs.
Wombet
Wombet's mascot world: wombats and greenery across the mines grid.
Syarikat MR
A full suite in Syarikat MR's green-and-gold: one brand world carried across mines, plinko, pong, tower, pinball and dice, alongside the MR Gold Royale reel game.
Lavish Luck
Lavish Luck's opulent gold-and-night palette, carried through a tower, a plinko board and two mines skins.
BKFC
Bare-knuckle fight-night staging for BKFC: the ring, the lights and the fighters framing the board.
1UP
Arena-bright games in 1UP's identity: the 1UP mark, its colours and sports-showcase energy on every board.
JDB
A pair of skins built to JDB's own look: candy-sweet colour and a glamorous tower, styled to sit inside the brand's world.
Modo
Seasonal Halloween pieces for Modo, a pumpkin-lit pong table and a pinball machine.
Sweet Sweeps
Pastel, dessert-bright skins in Sweet Sweeps' candy identity.
Celsius Casino
Neon-cool arcade games for Celsius Casino, built around the brand's icy blue.
Jumbo88
A Hold & Win reel game led by Jumbo88's own wordmark and gold.
Acebet.cc
A Hold & Win reel game fronted by a raccoon character in Acebet's colours.
Playtika — Slotomania & Caesars Slots
Playtika · 2019–2023
Live-ops events, album and collection campaigns, offers, pop-ups and promo art for two of the biggest social-casino titles.
Nutaku
Art Director · 2017–2019
Game UI, landing pages and seasonal crossover events across the publisher's IP portfolio.
Electronic Arts
Production Designer · 2011–2014
Sales-campaign and partner promotions, store pages and marketing art for FIFA, Dungeon Keeper, Monopoly, Need for Speed, The Sims and more.
App logo & UI design
Pickapal
App icon exploration, UI and launch visuals for a social app.
Logo design
Identities
Marks for construction, fitness, music and lifestyle brands.
Logo & branding
Happy Friday · Keenja
Packaging and identity for a corporate cookie service, and a logo for a sports-apparel company.
Band identities
Jinxy von D.ers · Wooldozer
Band logos carried onto stage, merch and apparel.
Illustration
Character & editorial
Packaging illustration and gig artwork.
Posters
Gig & event posters
Rock-scene posters, a tribute night and a live-show key art.
Contact
Open to creative-lead and art-direction roles, collaborations and a good conversation about games, teams and AI-powered creative workflows.